Deliver An Elevator Speech That Grabs Attention and Has Them
Deliver An Elevator Speech That Grabs Attention and Has Them Begging For More!An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide.Imagine … you step onto an elevator and there is a lone occupant waiting to travel with you to another floor. You are together for less than a minute, but long enough to make polite conversation. What you don’t know is this person is your ideal client. She has a problem you can solve.She cuts through the awkward silence and says, “I see you’re attending the networking event as well. What do you do?”Here it is! Your chance to make an impression and secure a new client.After a short stammer, you answer with, “I’m a coach and a copywriter. I hold a Masters in Business Administration and have been running my own home-based business for ten years.”With only a few seconds left, the elevator doors open. She politely responds with a smile, then steps off the elevator, gone … forever.After you finish banging your head against the button panel, you realize you not only blew it, but you now have an indentation of the twenty-first floor button on your forehead.What if instead you had answered with: “I help women entrepreneurs get more clients than they know what to do with and triple their profits in six months.”
If she were your target client, do you think the second response would have sparked her interest and kept her on that elevator a little bit longer?We all ask ourselves, “What’s in it for me?” when engaged in any type of communication, whether written or spoken. You want to take something of value from a conversation, learn something new, create a certain feeling, or receive information that will help you solve a problem or meet a need.If you spend the first 30 seconds labeling yourself and listing your credentials, or going into a technical spiel of your product or service, you will be met with nothing more than a big fat yawn, a glazed-over look or even worse, “Excuse me, I have to make a call” and a quick exit.
